Different Types of Inserts Available for Your Product Packaging
Are you familiar with inserts?
Packaging inserts are items that e-commerce retailers can include in shipments before sending them off to customers. They’re a great way to improve shipping and fulfilment. Package inserts (also known as packing inserts) often delight new customers and increase brand loyalty.
Can you explain their purpose?
Packaging is critical to your product’s success because it directly impacts your brand’s image, the unboxing experience, and product protection.
If you have a great product but a bad presentation, it could hurt your unboxing experience, brand image, and sales.
Aside from the visual appeal, protecting your product before a customer buys it is essential.
How can inserts help your packaging?
Inserts play a crucial role here. A box insert offers your products a professional presentation inside the box, preventing your products from moving around inside.
Window cutouts or patching inboxes can allow your product to be shown even without opening it, so you should present your product in the most favourable light possible to highlight its value.
By providing a security shield, inserts protect the inner product and the outer packaging from breakage.
Learn about the different types, sizes, and materials of insert packaging that are cost-effective and prevent your product from getting damaged.
- Cardboard inserts
The cardboard inserts are corrugated sheets that are precisely cut and shaped to enclose and hold products. It is well known that corrugated boxes can have a considerable weight thanks to their design and heavy-duty nature. Depending on the box material, inserts are either made of the same material or slightly lighter material.
A cardboard packaging insert fills the space between the outer wall of the box and where the product is placed, providing a rigid space in which the item can be secured. Comparing it to standard paperboard, it can bear quite a bit of weight. Boxes can also be shaped in several ways so that they can be folded into themselves without pins being used.
One of the most significant advantages of cardboard is that it can be recycled and reused. All small appliances, computers, and even fridges come packaged in cardboard with strong enough inserts to protect the contents.
- The foam inserts
Inserts of this type are among the most widely available products on the market today. When packaging delicate and expensive products, foam can be used in various ways to preserve the product and keep it safe and secure. It is also often used when products are more likely to scratch. The use of cardboard or any insert can be risky in such instances. Additionally, foam can help protect a product from being affected by temperature changes and heat.
It is also ideal when the package needs to remain light. Due to its low weight, it can be used to protect items as much as necessary. A foam packaging insert is often molded and cut out to be slightly smaller than the product it holds so that it grips the product firmly; this allows the insert to be reused as a storage option.
Another advantage of foam is its easy recycling after use and eco-friendliness. No matter the product’s shape, it is possible to mold the foam accordingly, to the finest detail.
- Paper inserts molded from the pulp.
Pulp packaging inserts are molded fibers that can be formed into shapes like paper mache. A molded pulp can offer outstanding tensile strength and comes in a wide range of densities. Pulp has the most significant advantage of being a recycled product, promoting an eco-friendly image for your business. Pulp is relatively inexpensive in larger quantities. Due to their lightweight and shock-absorbent nature, molded pulps inserts are commonly used for holding electronics. For their low price and protective properties, molded pulp inserts can be found in larger appliances and commercial electronics.
- Embedded plastic inserts
It works similarly to molded foam, but it does not provide the same level of protection as plastic inserts. Additionally, it may not look as good as some of the other insert options. Molded plastic inserts are often used in packaging that holds food simply because they are the ideal choice for food-safe packaging. The plastic used is similar to that used on the covers of mugs, which are thin, soft, and light, but not very sturdy and easily damaged. However, they can be made with intricate designs and snap-on tabs to secure the items.
In addition to protecting your product, inserts can ensure that your product remains in one place during transport. The inserts for product packaging come in different shapes and sizes, and you can adjust them to fit any shape or size of the product.
Read our blog on Sustainable Packaging: Why green is the new black?